I had a lot of difficulty finding a ring that I like, but this one seemed like just the one I would like. The picture on the website makes the color purple look more pronounced than it really is (which is probably the lighting). Purple happens to be my favorite color, so whether it was bright or not I was going to like it. The ring is overall dark, and the purple is very dark so it looks almost black unless its exposed to natural lighting. I really appreciate the overall design of this ring. I'm not a fan of anything ostentatious, so this was the perfect combination of conservative with a bit of color. Great work!!